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In a big change, YouTube, the biggest video-sharing site in the world, has stepped up its fight against apps that block ads†. YouTube is taking this action to protect its ad income and make sure that content makers are paid for their work†.
YouTube said on April 15, 2024, that it would be banning third-party ad blocking apps for mobile users with stricter rules². Some ad-blocking mobile apps might not be able to work with YouTube because of the crackdown. Users would have to switch to the official YouTube app and pay for YouTube Premium to watch videos without ads².
This move is only for mobile apps because blocking ads is against YouTube’s Terms of Service.¹. People who use third-party ad blocking apps to watch YouTube videos may start to see long delay times or even the message “The following content is not available on this app”².
This crackdown is similar to one YouTube tried out in June of last year, which used a “three strikes” system². After three videos, YouTube stopped letting people with ad blockers watch videos². This time, YouTube seems to be focused on mobile apps made by other companies².
YouTube’s fight against third-party apps and tools that stop ads keeps coming back to phrases like “ads support creators” or “just pay for YouTube Premium”². It’s not as black and white as it seems, though². Not all ads that break up videos make money for the creators, and when they do, it’s not much². Creators must first be accepted into the YouTube Partner Program² in order to make a lot of money from ads.
That being said, YouTube’s increased fight against ad blocker apps is a big change in the tech world†. As time goes on, it will be interesting to see how this change affects internet ads and the future of competition in the video-sharing business.
