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On June 2, 2024,
The popular short video app TikTok is said to be working on making a version of its content algorithm that works better in the US. Unnamed sources say that developers have been working hard on this copy since the end of last year ³. What we know:
1: “The Cloned Algorithm”
- The algorithm for the US version of TikTok would be completely different from the algorithm for the Chinese version. Different computers would host it, and data from Chinese users would not be linked to it. The goal of this move is to deal with governmental worries and possible bans.
That being said, making this clone is not easy. It will take a lot of work and time, and it shouldn’t be finished until later this year or early 2025. TikTok has until January 19 to sell itself to a US buyer, so this news is very important.
The Parent Company’s Point of View
TikTok’s parent business, ByteDance, has said over and over again that they will not sell the app in the US. They say that the “qualified divestiture” that the law requires is not possible. Cloning the formula, on the other hand, could make it easier to sell TikTok’s US assets.
Hedging Bets and Making the Most of Your Position
- What TikTok is doing could be a smart move. Even though they say they don’t need American users, being banned from one of the biggest countries in the world would really hurt their business. TikTok could be ready for many situations by creating a program that works only in the US.
When TikTok takes a strong stance against the sale-or-ban bill, it can bargain from a position of power. But since the bill has already been passed, it might be hard to find a middle ground.
Final Thoughts
TikTok’s automated split demonstrates the high stakes in the competition to be the most popular social media platform worldwide. Even though the platform is having trouble with regulations, what it does next will determine its future in the US market.
Watch this space for more updates as TikTok continues to change with the times!
Please note that the information in this piece comes from sources that are open to the public and is not meant to be taken as financial advice.
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