As of late, the prices of Nvidia’s standard GPUs are likely to go up around the world12. It is said that this price increase is because of a rise in demand in China that is greater than the supply1.
Price hikes for graphics cards have been a hot topic in recent years, with PC gamers having to pay more and more for a new GPU. Some of the reasons for this are inflation, higher costs of making things, limited supplies, and a general lack of competition in the market1.
China reports that Nvidia’s add-in board (AIB) partners are going to raise their prices by an average of 10%1. This is especially true for common products. This is because there are more people who want cheap graphics cards than there are who can provide them1.
IT House told people in the business about the upcoming price increase, but they didn’t name them1. The prices of graphics cards like the RTX 4070 Super from companies like Asus, Gigabyte, and Zotac have gone up by about 100 yuan1. But since GPUs like this usually cost around 4,900 yuan, it’s not a big price jump1.
The prices of Nvidia’s RTX 4060 models and the recently updated RTX 3050 line have also gone up by up to 50 yuan1. The price increase is a bigger percentage change because these cards are cheaper overall1.
The story doesn’t make it clear if the 10% price increase has already happened or if it will happen over the next few months1. Since all of the GPUs that were in stock have been sold out, IT House says that Nvidia has been reducing the supply of new chips for the RTX 4060 Ti to keep prices high1.
Right now, this news only affects China, but these small price hikes will probably spread to other places1. China is thought to have more than 300 million PC gamers1. AIB partners are having a hard time getting new graphics cards to that market, which is likely to have an effect on prices in other areas1.
Nvidia has been the leader in GPUs for many years2. As long as no other graphics cards can match their speed, Nvidia could keep raising prices and not lose much2. Nvidia GPUs might keep going up in price in the future, but the prices won’t go up by $50 to $100 right away.
In the end, the GPU market is having a tough time because prices are going up soon. Since demand keeps going up faster than supply, gamers and PC fans may have to get ready for prices to go up soon.
